Factors Affecting Strategic Choice
Strategic choice is the mental process of selecting the best or most appropriate strategy from the stock of alternatives that serves the enterprise objectives. This choice takes place in not thin air but a frame work of reference made up of variety of elements and the choice made is the product of the basic elements that work in the frame work. Strategic choice therefore is selection of the best strategic option that helps achieve organization's objectives.Relevant strategic options are evaluated their suitability,acceptability and feasibility.The evaluated strategic options are ranked in order of their potential to achieve objective.Such options should allow businesses to maintain or create sustainable strategic advantage.The strategic choice is made from among the ranked alternative. 'Strategic choice’ involves selecting from among several alternatives the most appropriate strategy which will best serve the enterprise objectives. To choose a good strategic optio